It's biologically, we are designed to seek out sugar. Before the advent of processed foods, sugars only came in the forms of fruit and vegetables. Going out for a walk and finding a fruit tree was a true treat, and we would sit and devour as much as we could! Particularly in preparation for winter.
Now - sugar is everywhere. It's in your cereals, breads, cakes, lollies, sauces, yogurts, chocolate, premade meals, canned goods and pretty much everything else in packets. You get a little and your brain just wants more and more!!! So, how can we reduce those cravings?